ETG Staging Connections Announces Rebrand to Encore Event Technologies

用中文读

Today, Encore Event Technologies, a leading provider of in-house event technology and production services, announced that it is expanding its global presence with the rebranding of ETG Staging Connections to the Encore Event Technologies brand.

ETG Staging Connections is China’s leading provider of in-house event technology and staging services. Adding the company to the Encore umbrella creates a global audio visual (AV) and event services company, that not only provides broader staging and event production service offerings with improved business performance for customers, but also bolsters the brand’s competitive advantage in servicing premium hotels worldwide.  

Both Encore and ETG Staging Connections are part of Freeman, the world’s largest brand experience company.

Commenting on the rebrand, Ken Sanders, President of Freeman Audio Visual, believes the adoption of the Encore brand is a positive reflection of the current landscape and will be the driving force to future success.

“The adoption of the Encore brand in China will provide our venue partners and clients with a single global resource that represents our unwavering commitment to elevate their brand experience in unique, creative and innovative ways. Our strengthened global offering provides clients with a blend of the best of what our two companies have to offer — unmatched customer service, high quality technology solutions, a customer-first approach, industry and technical expertise, and the best talent. These are these driving principles that will position Encore to be the leading voice in the industry.”

 

Encore has already grown significantly through the Asia Pacific region with in-house AV services in Thailand, Singapore and the Philippines. This rebrand continues the company’s evolution; the strength of the Encore name is reflective of the company’s global footprint, investment and vision.

Tony Chamberlain, Managing Director for Staging Connections shared,

“As we expand throughout the Asia Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources. A single brand reflects the mutual values for both businesses and will enable us to truly function as the most valued partner with access to one of the largest AV and event production networks within the industry.”

In November 2016, the creative and event agency arm of ETG Staging Connections was also rebranded to align with the brand experience agency model under Freeman – known as FreemanXP.





 

新闻稿 

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北京富叶丰凯市场顾问有限公司 (ETG Staging Connections)

更名为安扩技术(北京)有限公司 (Encore Event Technologies)

在驻场,活动技术与制作服务行业领军的安扩技术于今天宣布将富叶丰凯市场顾问有限公司纳入其品牌旗下,从而进一步延伸安扩的全球影响力。

作为中国驻场活动技术及舞台服务的先锋力量,富叶丰凯市场顾问有限公司的加盟使安扩技术成为影音技术及活动服务领域的全球级公司,不仅为客户提供更广泛、更高品质的舞台及活动服务,也同时增强了品牌为全球顶级酒店提供活动服务的竞争力。

安扩技术和富叶丰凯市场顾问有限公司同属全球最大的品牌体验公司Freeman麾下。

在提及这次品牌更名时,Freeman影音总裁肯桑德斯(Ken Sanders) 表示,这是公司对当前市场格局的积极反映,并将推动未来的更大成功。他提到:

“成为安扩技术之后,公司将在中国市场为我们的场地合作伙伴及客户提供丰富的全球资源,以实现我们坚定的承诺:即以独特、创意、革新之途径,为客户创造更好的品牌体验。我们将汇集两个公司的优势,以更强大的全球资源为您提供卓越的客户服务和高品质活动技术解决方案,以顾客为本的精神、最前沿的专业知识、业内顶尖人才带给您最好的服务——这也正是安扩技术成为业内领军的重要驱动力。”

 

在泰国、新加坡、菲律宾等亚太地区,安扩技术作为驻场影音服务提供商一直在不断发展壮大。这次更名继续扩大了安扩技术品牌的影响力,也反映了公司在全球市场的发展脚步、资源投入及愿景目标。

Staging Connections总经理托尼张伯伦(Tony Chamberlain) 表示,

 

“我们在亚太地区发展的同时,会一如既往地向广大合作伙伴和客户提供专业经验、高品质服务和全球资源。这体现了两个公司共同的品牌价值观,将真正成为客户最有价值的合作伙伴,作为影音和活动制作领域最大的公司之一,为客户服务。”

2016年11月,富叶丰凯市场顾问有限公司下属的创意活动公司也更名成为Freeman旗下的品牌体验公司FreemanXP