Encore Event Technologies, a leading provider of in-house event technology and production services, announced that it is expanding its global presence with the rebranding of ETG Staging Connections to the Encore Event Technologies brand.
ETG Staging Connections is China’s leading provider of in-house event technology and staging services. Adding the company to the Encore umbrella creates a global audio visual (AV) and event services company, that not only provides broader staging and event production service offerings with improved business performance for customers, but also bolsters the brand’s competitive advantage in servicing premium hotels worldwide.
Both Encore and ETG Staging Connections are part of Freeman, the world’s largest brand experience company.
Commenting on the rebrand, Ken Sanders, President of Freeman Audio Visual, believes the adoption of the Encore brand is a positive reflection of the current landscape and will be the driving force to future success.
“The adoption of the Encore brand in China will provide our venue partners and clients with a single global resource that represents our unwavering commitment to elevate their brand experience in unique, creative and innovative ways. Our strengthened global offering provides clients with a blend of the best of what our two companies have to offer — unmatched customer service, high quality technology solutions, a customer-first approach, industry and technical expertise, and the best talent. These are these driving principles that will position Encore to be the leading voice in the industry.”
Encore has already grown significantly through the Asia Pacific region with in-house AV services in Thailand, Singapore and the Philippines. This rebrand continues the company’s evolution; the strength of the Encore name is reflective of the company’s global footprint, investment and vision. This new chapter of the business will enhance the services and technology available to current clients, and appeal to a whole new market in Australia and across the globe.
Tony Chamberlain, Managing Director for Staging Connections shared,
“As we expand throughout the Asia Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources. A single brand reflects the mutual values for both businesses and will enable us to truly function as the most valued partner with access to one of the largest AV and event production networks within the industry.”
In November 2016, the creative and event agency arm of ETG Staging Connections was also rebranded to align with the brand experience agency model under Freeman – known as FreemanXP.