Asian Paints Incentive Roadshow 2017

Client: Encompass Events India / Asian Paints
Venue: Various,
Date: May 2024

International paint company delivers an action-packed 5 day incentive with everything but the kitchen sink

1000 guests in 3 waves across 12 events equals 1 massive incentive road show!

Encore has developed relationships with many international companies who take their incentive events around the world and need a professional trusted event partner to deliver. Leading Indian event company, Encompass Events, approached Encore to produce and deliver the Asian Paints Privilege Club Incentive Event Series. 

The event series was held in various venues in Sydney and the Gold Coast with the aim of strengthening personal ties within the Privilege Club and reward the Asian Paints staff for their hard work. The theme was ‘Ultimates’ and the team were tasked with bringing it to life throughout each of the 12 events.

The incentive gave our Sydney and Gold Coast teams the opportunity to collaborate and produce a truly unforgettable experience through a complete event staging solution. It was a masterful celebration of everything we love; from design to delivery, including production and stage management, logistics, audio visual, styling, design and even interactive technologies.

Gesture control was our secret solution to deliver the conference presentations in a unique and impressive way.  Also known as motion control, the technology was used to interactively reveal street murals that Asian Paints had sponsored by different artists around Mumbai.  To achieve this, the team took ‘before’ and ‘after’ photos of the buildings, and gave the president an ordinary paintbrush. Motion sensing technology was also used in the next reveal of Asian Paints new products and branding.

Siddarth Ganta, Account Director, Encompass Events commented,

 “The Encore team successfully coordinated over 12 events across Australia in different geographies and venues, and ensured adequate resourcing to deliver an atmosphere of celebration from start to finish. They really are a world class team, always client focused. The production strength of Encore helped us to create one of the most innovative events we have done for any of our clients.”